New Statesman example intro design notes

·      Title card contains a gear, a cathode ray tube and a stylised circuitboard that follow a chronological order diagonally right

·      Colours are that of the NewStatesman’s masthead

·      Title card disappears within four seconds; enough time for brand association to take place but not too long that it outstays its welcome

·      Just prior to exit the top and bottom bars bounce outward to give the impression of elasticity

·      The bounce and retraction to the left of screen takes place in two sections, accelerating towards the end

·      The gear completes a 720 degree rotation and both descends and retracts behind the top bar

·      The tube section of the cathode ray tube is transparent. Both this and the rotating gear are just there for some visual flair

·      All parts of the animation are modular and can be changed as needed

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